2017 State of Digital Marketing in Associations Research Report
First Comprehensive Effort to Benefit Our Global Not-for-Profit Industry.
How does your organization's digital marketing compare to other not-for-profits? While statistics have been available on websites and email, a comprehensive digital marketing landscape report does not exist.
This global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas:
- departmental ownership vs. execution for digital marketing
- digital marketing budgets
- digital marketing skill assessments
- digital marketing channels
The report will allow organizations to break down the data by type of organization and size so that accurate comparisons can be made.
We invite you to please contribute to the report so that the not-for-profit market can have accurate data on which to make decisions and our global capacity for understanding how digital marketing fits into our overall marketing portfolios can expand.
As a thank you, each participant receives a $5 Gourmet Coffee card and is automatically entered into win a $1000 gift certificate to xperiencedays.com where you can use your certificate for an unforgettable day of hot air ballooning, boat rides, cooking classes, race car driving and more.