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2016 State of Digital Marketing in Associations Research Report

First Comprehensive Effort to Benefit Our Global Not-for-Profit Industry.

How does your organization's digital marketing compare to other not-for-profits? While statistics have been available on websites and email, a comprehensive digital marketing landscape report does not exist. 

This global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas:

  • departmental ownership vs. execution for digital marketing
  • digital marketing budgets
  • digital marketing skill assessments
  • digital marketing channels

The report will allow organizations to break down the data by type of organization and size so that accurate comparisons can be made. 

Download the Report