2016 State of Digital Marketing in Associations Research Report
First Comprehensive Effort to Benefit Our Global Not-for-Profit Industry.
How does your organization's digital marketing compare to other not-for-profits? While statistics have been available on websites and email, a comprehensive digital marketing landscape report does not exist.
This global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas:
- departmental ownership vs. execution for digital marketing
- digital marketing budgets
- digital marketing skill assessments
- digital marketing channels
The report will allow organizations to break down the data by type of organization and size so that accurate comparisons can be made.